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In this webinar and interactive discussion, we provide an overview of Forrester’s five predictions for B2B marketing and sales in 2023. Forrester analysts share the predictions, reveal to you the inside track on what’s driving them, and offer practical guidance for what you can do to get ahead of the challenges that 2023 is bound to throw your way.
Key takeaways:
Target audience level:all levels
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In this panel discussion, the authors of the report “Predictions 2023: Public Sector” delve into each of Forrester's five predictions for business and technology executives in government.Key takeaways:Learn about Forrester’s public sector predictions for 2023.Understand why it is important for government agencies to hold on to their hard-won pandemic-era competencies.Discover how government agencies can respond to the unique pressures facing the public sector when it comes to talent management, Zero Trust, and customer experience.Target audience level: all levels
Earlier this year, we ran five concurrent Forrester Wave™ evaluations of agencies’ and holding companies’ capabilities in five areas: media, creative and content, customer data, digital experience, and global marketing services. In this webinar, we review their capabilities and strategies and take your questions. Come learn which agency will be your best strategic partner.Key takeaways:See how your agencies line up competitively across five service lines.Learn about the major themes uniting and separating the providers: data, media, creative, technology, and more.Identify how this portfolio analysis will affect your selection and shape your agency engagement strategy.Target audience level: all levels
2023 will be a year of reckoning for customer experience (CX) programs as companies struggle to focus on customers while navigating a turbulent economy. The character and work of CX teams will transform as the nature of CX competition and the CX tech market change around them.Key takeaways:Discover Forrester's predictions for customer experience in 2023.Learn our recommendations for how to navigate a turbulent year ahead.Ask top Forrester CX experts how your CX program can succeed. Target audience level: all levels
In the face of both competition and economic uncertainty, companies are grappling with what they must do — if anything — to create a metaverse strategy. This webinar helps companies start to build a strategy to address internal demands and external push to adopt this “next big thing.” Key takeaways:Gain insight into consumer familiarity with the metaverse and why today’s precursor metaverse experiences may not be a match for your company.Understand the deficiencies of today’s virtual branded experiences and what can be done to improve them.Receive a framework for reviewing the pros and cons for developing your metaverse strategy.Target audience level: beginner and intermediate
European businesses and consumers face substantial headwinds in 2023, created by the combination of the aftermath of the COVID pandemic and the effects of war in Ukraine. Challenges include an energy crisis, inflation rates at 40-year highs, and an EU economy expected to grow at an anemic 1.5%. This webinar gives European business, technology, and marketing leaders the five critical predictions they'll need to prepare for a bumpy 2023.Key takeaways:Learn why "unsexy" legacy industries will become attractive employers again.Learn why European citizens' trust in government will decline, and what companies should do about it.Understand what Germany's Supply Chain Act means for manufacturers who do business in Europe.Target audience level: all levels
New in 2022, Forrester has developed the Financial Services Customer Trust Index (FS Customer Trust Index) to assess the level of trust consumers have with their banking, credit card, investment, and insurance providers. Why does this matter? Trust drives revenue. Yet most financial services firms don’t know what drives customer trust or how to measure it. In this webinar, we dive into the FS Customer Trust Index and how you can leverage it to assess and earn your customers’ trust.Key takeaways:Find out how the FS Customer Trust Index helps brands measure trust.Understand the drivers of customer trust for financial services brands.Learn about the trust outcome gap and how the FS Customer Trust Index links trust to revenue.Target audience level: all levels