The Media Analytics Equation For Omnichannel Advertising
Get Access
Log into access this webinar.
Become a Forrester ClientCustomers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact usto learn more.
Purchase WebinarPrice: $300.00(USD)
Description
B2C marketers use media analytics to evaluate and optimize media and targeting strategies within specific channels, publishers, and distributors. Tried and true media analytics approaches, like analyzing reach across audiences or measuring recall for television ads, do not consider the explosion of emerging media outlets and consumers’ cross-platform consumption behaviors. Upgrading to an omnichannel media analytics framework that combines media performance and audience insights will lead to more precise predictive media planning, better ad management, more effective targetable audiences, and efficient cross-platform media spending.
Key takeaways:
- Explore the changes in content consumption and shifting landscape demands that new media analysis approaches.
- Understand the latest media analytics mindset that B2C marketers must adopt to embed omnichannel and audience-driven principles in their media strategies.
- Discover the new media analytics equation that combines cross-platform media measurement and audience insights to build an integrated media planning strategy.
Technical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See theWebinar FAQsfor answers to technical and other Webinar questions.
-
Best Practice ReportJuly 20th, 2022•11 min readEmbrace A Customer-Centric Analytics Equation To Manage Omnichannel Media
Upcoming
-
UPCOMING WEBINARSeptember 21st, 2022Forrester’s report on The Future Of Manufacturing describes four big trends affecting the industry and eight technology clusters that help drive short-, mid-, and longer-term responses. Join the report’s lead author to hear why we picked the trends, technologies, and responses we did and to discuss how those fit with what you’re doing in your own organization.Key takeaways:Discover the four big trends affecting the manufacturing industry.See the eight technology clusters that technology executives draw upon in delivering solutions for their firm.Hear about three broad innovation horizons and some of the short-, mid-, and longer-term advances we expect to play out.Target audience level: all levels
-
UPCOMING WEBINARSeptember 21st, 2022Microsegmentation is applying Zero Trust in a network and is one of the hardest aspects of Zero Trust. In this webinar, we'll cover some best practices to increase your odds of successfully deploying microsegmentation.Key takeaways:Understand why many microsegmentation projects fail.Learn about three microsegmentation deployment models.Explore the vendor landscape.Target audience level: advanced
-
UPCOMING WEBINAR2022年9月22日,To remain competitive and drive sustainable growth, financial services firms need to foster digital equity and inclusive finance through innovation. In this webinar, financial services executives will learn which products and services, policies, and processes their firms need to develop to provide customers with fair access to affordable financial services that meet their needs and are delivered responsibly and sustainably.Key takeaways:Identify the barriers that lead to financial exclusionOffer suitable, accessible, fair, and equitable (SAFE) financial products and servicesAdopt governance models and policies that enable inclusive financeImplement systems and processes that drive inclusive financeTarget audience level: all levels
On Demand
-
ON-DEMAND WEBINARSeptember 14th, 2022If you want to implement business-worthy AI use cases, does your data science team need to code in R and/or Python, or can they use tools such as AutoML, visual pipeline builders, and wizards? Join Forrester analysts Mike Gualtieri and Rowan Curran as they discuss the pros and cons of code versus no-code for data science.Key takeaways:Explore the best way to develop machine learning models — code, no-code, or a combination of both.Target audience level: intermediate and advanced
-
ON-DEMAND WEBINARSeptember 7th, 2022An enterprise AI platform is a chest full of power tools to help extended AI teams increase productivity, implement more complex use cases, and harness the fast pace of new AI technologies. Join this webinar to hear firsthand from authors of The Forrester Wave™: AI/ML Platforms, Q3 2022 walk through the 25 criteria they used to evaluate 15 vendors.Vendors mentioned:Amazon Web Services, C3 AI, Cloudera, Databricks, Dataiku, DataRobot, Google, H2O.ai, IBM, Microsoft, Palantir, RapidMiner, RStudio, SAS, and TIBCO SoftwareTarget audience level: intermediate and advanced
-
ON-DEMAND WEBINARAugust 18th, 2022This webinar explores findings from the recent Forrester Wave on end-user experience management (EUEM) providers.Key takeaways:Learn how enterprises are deploying EUEM today.Uncover the major differences between the market players today. Understand best practices for deploying EUEM.Target audience level: all levelsVendors mentioned: 1E, ControlUp, Ivanti, Lakeside Software, Nexthink, Riverbed Aternity, Tanium, ThousandEyes, and VMware
Help us improve
